After two years of living off cam, Jamie Oliver came back in 2005 to gather recognition one more time. This was the year he began campaigning for healthy school lunches for children and apparently the year the Jamie Oliver established himself as an extraordinary Chef.
With the help of his production company, he produced a reality TV show, Jamie’s School Dinners, which featured the unhealthy food served at school in contrast with well-prepared healthy food. The show eventually resulted to a campaign called Feed Me Better, which is a movement against child obesity.
Both the show and the campaign itself garnered awards from different bodies including:
Setting the Political Agenda Award at the Political Studies Association, Special Recognition Award & Best Factual Programme for Jamie’s School Dinners at the UK National TV Awards, British Hospitality Association Award, Special award for the ‘School Dinners’ campaign from Local Authority Caterers Association Conference 2005, Outstanding Healthcare Communications – Judge’s Award at Communiqué Awards 2005, Highly Commended for Feed Me Better at the New Media Awards, and Alwyn Smith Prize at the Faculty of Public Health for the Feed Me Better campaign.
Jamie Oliver was also the recipient of the Most Generous Celebrity as Judge’s special prize at The Beacon Fellowship Awards. His website also got an award as the Best Celebrity Site for jamieoliver.com credited to Poke at the Webby Awards.
After the success Jamie Oliver’s School Dinners and the Feed Me Better Campaign, more institutions continued to shower him with awards with his work. In 2006, Jamie’s School Dinners received the Best Factual Series, The Richard Dimbleby Award for Outstanding Presenter in the Factual Area at the BAFTAs, Outstanding Achievement Award in the Observer Food Monthly Awards, Best Documentary Series – General at the Royal Television Society Awards and an IPA Effectiveness Awards Bronze Award for Best New Learning, Best New Agency & Best New Client.
Jamie was also honoured with an outstanding Lifetime Achievement Award at the British Book Awards, Channel 4 News’ Most Inspiring Political Figure, and BT Childline Awards 2006 Hero Award in recognition of services to children. This year let Jamie Oliver’s Fifteen restaurant open two more branches, one in Cornwall and the other in Melbourne.