I watched the first episode of Jamie Oliver’s Food Revolution last night. I can only imagine how difficult it must have been to make the first few episodes because it seemed like no one really cared about what he was doing.
However, Jamie and his family moved to LA in order to help make this revolution take place, so I think he’s really making an effort. The challenge will be to try and get all the parents involved.
In this first episode though it rapidly became apparent that Jamie’s Food Revolution in LA is going to take a bit of time to get momentum.
In order to make up a full hour episode, Jamie Oliver had to sort of create a new sub plot where he also tries to remake a fast food hamburger place so that it serves healthy food.
I would love to go by that restaurant and see if any of his suggestions have stuck, but from the scenes shown, it really looked like a hard sell.
The owner was a great guy, but the bottom line was about the margin per burger. He could make his burgers more healthy and then go broke doing it. Time will tell if they are able to work something out.
I think that one of the best things about Jamie Olivers Food Revolution is that it comes across more like a documentary than a reality show. One kind of fake scene was during the appeal to the LA Board of Education – there was a part where the room was empty and he was talking, and then the room was full again, which seemed odd.
A hilarious part during that discussion with the LA Board of Education was when the religious nut was blathering and then reappeared several times talking to Jamie – I think during his last scene, the nut appeared really intelligent and lucid – strange how people are.
Another great part was when Jamie Oliver went to the California School Nutrition Association Event and then to a discussion on flavored milk and a study funded by the Milk Board which basically said that kids drink more flavored milk than regular milk. Jamie started discussing the study with the presenter and the discussion rapidly turned into an argument.
The saddest part of this episode was the lack of people showing up for his presentations and stunts like showing how much sugar was in a weeks worth of flavored milk served at LAUSD schools. There were literally less than 20 people there. One would think that with Jamie Olivers Food Revolution would have a bigger draw than that in LA, so I’m hoping that they started small so that they can end big.
Go Go Jamie Oliver!
Start your own Food Revolution at home – here!
Jamie’s Food Revolution: Rediscover How to Cook Simple, Delicious, Affordable Meals